What if everything you want in your life is on the other side of just one change?

My client Shawn was stuck at the same income for five years. He was doing everything right and couldn’t break through. We changed one thing. Over the next twelve months, he more than 10x’d his income.

Shawn Boular

“I was a hundred percent sure this wouldn't work.”

Shawn · Full interview below · Individual results vary.

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A private consultation is a free, focused 30-minute fit call.

Proof

In their own words.

A few of the people I’ve worked with.

10 years of feeling like a fraud

“I had over a million subscribers and still felt I didn't deserve it. Naum showed me imposter syndrome is an identity problem, and the next month I hit my first $100k month.”

Oscar Owen

YouTuber, 1.5M+ subscribers

From Skeptic to 10X Income: The Subconscious Shift That Broke His Financial Plateau

“I was a hundred percent sure this wouldn't work. It's already the biggest financial year of my life, almost 10X. In one word, everything changed.”

Shawn Boular

Biggest financial year ever

From just enough to surplus

“The $10K a month I chased for so long got activated after my session with Naum. The old way is literally erased from my mind. It is a whole different mindset now.”

Cosmo

Reached $10K months

The hollowness behind the achievement

“Through this work I discovered who I really am and how I want to live. I don't know if there's a better gift a human can receive.”

Volkan

Four years of work together

How Paul Doubled His Revenue in 3 Weeks

“Within three weeks I doubled my monthly recurring revenue and signed two big clients I was not even prospecting for. It sounds too good to be true. It is not.”

Paul

Doubled revenue in three weeks

Individual results vary.

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The pattern

Tell me if this sounds familiar.

You have the vision in your head of how you’d LIKE your life to look... but you’re just not “There Yet”, there’s a gap.

You’ve had breakthroughs that felt like they changed everything but a few months later, you were back to the same old you, running the same old patterns.

You’ve done the mindset work, the strategy, watched the videos and read the books but still feel stuck, not living the life you imagine.

It’s not a motivation problem.

It’s not a discipline problem.

You probably have plenty of both. What keeps bringing you back is a subconscious program: different year, different strategy, same old you.

That’s where the work is.

The mechanism

Why this works when the rest didn’t.

Books, coaches, strategy and discipline can help. They have helped me, and they work at the conscious level of mind. But when you have done all of that and the same pattern keeps coming back, what holds it in place sits underneath: the programs you learned early, the emotional charge still attached to them, and the identity built on top. That is the level where the pattern is actually held. We work there, and then we integrate it into your real life, week by week, until the new way of operating is simply yours.

Not another layer on top. Work at the level underneath, then lived out until it is simply how you operate.

Fig. 01 Two levels of mind

The surface level of mind and the root level, and how far surface work reachesAt the surface sit books, coaches, strategy, discipline and willpower. Short dashed strokes run down from each of them and fade out well above the root. Below a wide gap lies the root level, holding three things that are bracketed together as one group: the program, the identity, and where the old learning is stored. One solid line leaves the surface, crosses the gap, reaches the root, and then runs the whole length of it, passing through all three. The group is marked "I work here", so the work reaches every one of them, not only the first.The surfacethe conscious level of mindbeliefs, stories, self imageThe rootthe deepest level of mindbookscoachesstrategydisciplinewillpoweras far as any of it reachesnothing up there ever gets down hereI work herethe programthe identitywhere the oldlearning is storedThe surface level of mind and the root level, and how far surface work reachesAt the surface sit books, coaches, strategy, discipline and willpower. Short dashed strokes run down from the surface and fade out well above the root. Below a wide gap lies the root level. One straight line leaves the surface, crosses the gap, enters the root at a marked point, and runs straight on through the program, the identity, and where the old learning is stored — all three on the line, bracketed together as one group under the label "I work here", so the work reaches every one of them.The surfacethe conscious level of mindbooks, coaches, strategy,discipline, willpowerThe rootthe deepest level of mindthe programthe identitywhere the old learning is storedI work here

The work is not done up top. It is done at the level the program is stored on, and the new one is installed there too.

The method

The Identity Code. Five steps, one on one.

Fig. 02 The route

The Identity Code drawn as a descent and return through three levels of mindA single line leaves the surface at Vision, dives through beliefs and stories at Mapping, reaches the root for Clearing and Inception, then climbs back to the surface at Integration. Running flat above it, and never leaving the surface, is a faint dashed line marked as the conscious level: books, coaches, strategy, discipline.Surfacehabits, goals, willpowerUnderneathbeliefs, stories, self imageThe rootwhere the old learning and identity are storedthe conscious level: books, coaches, strategy, disciplineIVisionIIMappingIIIClearingIVInceptionVIntegrationThe Identity Code drawn as a descent and return through three levels of mindThe route leaves the surface at Vision, descends through Mapping in the middle level, runs along the root through Clearing and Inception, and climbs back to the surface at Integration. Between its two ends a dashed line stays at the surface the whole way: the conscious level.Surfacehabits, goals,willpowerUnderneathbeliefs, stories,self imageThe rootbooks · coachesstrategy · disciplineIVisionVIntegrationIIMappingIIIClearingIVInceptionwhere the old learning and identity are stored

The dashed line is everything that stays at the surface. The route is the only thing that goes down and comes back.

  1. I

    Vision

    Get clear on the life you actually want.

  2. II

    Mapping

    Find the programs running your current one.

  3. III

    Clearing

    Release what’s been holding them in place.

  4. IV

    Inception

    Install the new identity at the root.

  5. V

    Integration

    Start experiencing a different version of life.

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About Naum

Why I do this work.

In 2008 I was at New York University studying business and economics. I was also the captain of the wrestling team, and at that time two of my teammates suggested I read “The Secret” by Rhonda Byrne and Wayne Dyer’s “The Shift”, and those two books opened my mind up to the world of personal development. Then right after university I hired my first meditation teacher and life coach, and he introduced me to Joseph Murphy’s “The Power of the Subconscious Mind”, and that lit the obsession that took over my life and a question I needed to figure out how to answer: if the subconscious mind is really this powerful, how do you actually program it to change your reality?

That question sent me down a rabbit hole. I started reading and studying anyone I could learn from—Tony Robbins, Bob Proctor, Jim Rohn, Brian Tracy, Deepak Chopra, and many more—through books, seminars, retreats, courses, and audio programs.

After I finished my master’s in business from NYU in 2011, I moved to Bali and spent a year living and training with Christopher Howard, an international speaker and trainer in NLP, hypnosis and human potential who ran the same kind of large-room transformation events as Tony Robbins. That’s where I first learned Hypnosis, NLP, and subconscious change work, those are the things that laid the foundation for the work I do now. Over the next fifteen years I went deep: RTT, PSYCH-K, Mind Shifting, Timeline Therapy, breathwork, meditation, the Silva Method, and more. I spent over $100,000 of my own money, on seminars, workshops, certification programs, coaches, teachers etc.

What I found was, almost every one of those tools worked in some way. I had real breakthroughs with them, but it seemed like every shift faded eventually. Weeks or months later, parts of the old me were still there. The parts I wanted to shift the most.

That’s when I saw it: no single modality does the whole thing. Most practitioners go deep into one modality. I went deep into many, then combined the best parts of them into one process that works at the level where identity is actually held, and builds in the integration that makes the change hold in real life.

My rule is simple. I live it first.I don’t teach anything I haven’t run on myself, and once I know it works, I bring it to the men I work with so they can become the version of themselves they’ve been imagining.

Naum Shuminov

How it works

How it works.

A private consultation

Free. Thirty minutes.We figure out if this is a fit. If it’s not, I’ll tell you on the call, and offer my advice of what I think might help you.

Session #1: The Identity Audit

After the consultation, if we both decide it’s a fit, we start with session #1, it’s $497. One deep session (2-3 hours of deep work). We find what’s running underneath and start rewriting it in that first session. You keep a written reading of what we found and what identities and programs need to be rewritten, whether we continue or not.

The container

After session #1 we both decide if working together for the full container makes sense. If we choose to work together: twelve weeks, one on one, $4,500. About $5,000 all in, counting session #1.

I hate the marketing guys who keep the price secret until you get on the call, so I wanted to lay it all out here. And I’m not going to do the whole “this is a $15,000 value for $5,000” blah blah blah thing, because that number would be made up. What this ends up being worth depends on what actually changes for you, and that is not mine to price in advance. I also hate that marketing-trick BS. So I’ll do it the other way. I’ll tell you exactly what it costs, and you decide what it’s worth.

Guarantee

The Shift Money Back Guarantee.

We agree on your markers before we start and take a baseline on day one. We measure again at the midpoint, again after your last session, and one more time three months later. If you do the work and show up for every session, and those agreed markers haven’t moved, you get your money back. That is the deal: the markers are set with you in advance, the progress is measured rather than assumed, and it is on me to earn it.

  1. Day onebaseline
  2. The midpointmeasure again
  3. After your last sessionmeasure again
  4. Three months latermeasure again
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Six spots.

I work with six men at a time. That is the whole practice, and it is the reason the work goes as deep as it does. When the spots are full, the next step is the waiting list, and I reach out as soon as one opens. Nothing here expires. The only cost of waiting is another year as the same version of yourself.

Who is this for

This is for you if

  • You are already successful in at least one area, but you know there is another level of life you are not fully living yet.
  • You know what you want, and you may even know what to do, but you keep falling back into old patterns.
  • You are done trying to solve an identity-level problem with more motivation, more information, or more discipline.
  • You are willing to look underneath the surface: beliefs, wounds, stories, self-image, unconscious patterns, and the parts of you still running the show.
  • You want deep 1:1 work that is private, direct, and built around your actual life.

This is not for you if

  • You are looking for hype, hacks, or another motivational push.
  • You want someone to drag you through accountability instead of changing what is creating the resistance underneath.
  • You are not willing to look honestly at the unconscious patterns creating your current life.
  • You want theory, philosophy, or spiritual ideas without real-world application.
  • You want a quick breakthrough, but are not willing to integrate the work into your decisions, behavior, relationships, and daily life.

You’re not here to become someone else. You’re here to stop being run by a program you didn’t write. And live the version of you, you have always imagined!

“Through this work I discovered who I really am and how I want to live. I don't know if there's a better gift a human can receive.”

Volkan

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